Distinctive features of the course.

  • To present means (1) to develop an idea and (2) to persuade it is a good idea.

    It is essential to know the basic logic of heuristic-emotional and logical-rational persuasion. This course teaches the most effective persuasive strategies.

  • Developing an idea requires precise techniques.

    An idea is born, developed and consolidated using specific methods. This course teaches the most effective methods and the Mind Mapping technique. In addition, it provides downloadable templates to speed up the design and creation of the presentation.

  • Presenting means combining visual elements with narrative logic.

    Knowing and applying the neuroscience of visual perception and understanding of concepts is essential. This course teaches you to effectively use text, tables, graphics, images and public speaking.

  • When the ideas are well structured, their realization in Word, PowerPoint or other is almost automatic.

    Making captivating presentations depends on aesthetics but much more on the narrative, logic and visual coherence of the objects represented. This course teaches you how to quickly create a presentation using Word, PowerPoint (with or without public speaking), Prezi, or public speaking without slides, online and face-to-face.

Course curriculum

    1. Introduction to the course.

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    1. What is an idea (or hypothesis) and how to distinguish it from a non-idea.

    2. Basics of the psychology of persuasion.

    3. Basics of the psychology of persuasion.

    4. What is an idea (or hypothesis) and how to distinguish it from a non-idea.

    5. Basics of the psychology of persuasion.

    1. Introduction to heuristics. Heuristic of Emotions (Affect).

    2. Heuristic of Availability.

    3. Heuristic of Authority.

    4. The use of heuristics in persuasive presentations.

    1. Evocative, descriptive and bullet pointing images.

    2. Image management with PowerPoint Designer.

    3. Microsoft PowerPoint Designer (Design Ideas) support.

    4. (Quiz) Evocative, descriptive and bullet pointing images.

    1. The steps for preparing the presentation.

    2. The steps for preparing the presentation.

    3. (Quiz) The steps for preparing the presentation.

    1. How to choose the persuasive strategy based on audience and context.

    2. DOWNLOADABLE TEMPLATE - Guidelines for identifying the audience and persuasive strategy.

    3. (Quiz) How to choose the persuasive strategy based on audience and context.

About this course

  • €290,00
  • 50 micro-modules of 10-15 min: videos, readings, interactive quizzes.
  • Downloadable templates (ppt slides) and tools for creating presentations (mind-mapping, word docx).

Instructor(s)

Senior Trainer and Coach, HURACT Roberto Bonanomi

PsyD. MSc Occupational Psychology & researching in OP/OB at University of London, Birkbeck. Graduate Member of the British Psychological Society in the UK (MBPsS). MSc Computer Science, MSc Clinical Psychology, Roberto is an enthusiastic trainer and coach with sound communication skill, a robust corporate culture gained in years of professional experience as a consultant and psychologist and rooted academic background. Roberto was the founder, director and principal instructor of the master in organizational coaching at the Palo Alto School in 2012-2013 and 2013-2014.